The concept was sun and fun for Memorial Day, so we thought "kaleidoscope," and ended up with Mervyn's Mosaic.
Simple way to promote a results-oriented, no nonsense product. Casting included having to find a talent who could write left-handed. Print also accompanied the campaign.
Every driver's personality is unique. But they all want a dependable tire. Cooper wanted a simple, fun way to remind them of that.
