http://www.davidayscue.com/ayscue-creative-marketing daily 1.0 2013-08-29 https://static1.squarespace.com/static/521ca0afe4b08ade07883795/521ca45ee4b093a86971bfae/521cb0d2e4b05e3dfb16362c/1377611988376/Cowboy.jpeg Home https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521cae50e4b00942aaaa35a5/1377611344915/FingerCongress.jpeg Home https://static1.squarespace.com/static/521ca0afe4b08ade07883795/521ca45ee4b093a86971bfae/521cae51e4b016bcdc9d15a4/1377611348280/Type1WholeLife.jpeg Home https://static1.squarespace.com/static/521ca0afe4b08ade07883795/521ca45ee4b093a86971bfae/521f30b9e4b05f88e04016dd/1377775802619/Ponies-Shurtape.jpg Home https://static1.squarespace.com/static/521ca0afe4b08ade07883795/521ca45ee4b093a86971bfae/521cae4fe4b03dae28d06d9c/1377611344915/FingerCongress.jpeg Home https://static1.squarespace.com/static/521ca0afe4b08ade07883795/521ca45ee4b093a86971bfae/521cb0d4e4b0b9fc408afb2d/1377611989946/BananaGeorge.jpeg Home https://static1.squarespace.com/static/521ca0afe4b08ade07883795/521ca45ee4b093a86971bfae/521cb0d7e4b024f66a5b92b2/1377611992150/Toast.jpeg Home https://static1.squarespace.com/static/521ca0afe4b08ade07883795/521ca45ee4b093a86971bfae/521cb0d7e4b0f71082ce037f/1377611993853/Sheriff.jpeg Home https://static1.squarespace.com/static/521ca0afe4b08ade07883795/521ca45ee4b093a86971bfae/521cae4ee4b078d2de5b41ae/1377611343267/ProtectKid_MoreThan.jpeg Home https://static1.squarespace.com/static/521ca0afe4b08ade07883795/521ca45ee4b093a86971bfae/528a3a82e4b0d7942a49c483/1384790660201/_Gallery_Leather-perfume.jpg Home http://www.davidayscue.com/photographs daily 0.75 2013-07-23 http://www.davidayscue.com/radio daily 0.75 2013-08-29 http://www.davidayscue.com/reach-out-1 daily 0.75 2013-11-07 https://static1.squarespace.com/static/521ca0afe4b08ade07883795/527b9dfbe4b0d1e6b396ecea/527b9dfce4b0138d75941e04/1383833090237/test.jpg Contact http://www.davidayscue.com/reach-out daily 0.75 2013-12-02 http://www.davidayscue.com/print daily 0.75 2013-12-02 https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521e6305e4b029c4890676ca/1377723142358/Tourism_Ohio_Outdoor.jpeg Print https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521d0a77e4b0d2e9db738c6a/1377634936339/Pharma_Diabetes-KandoloInsulin.jpeg Print Eli Lilly Diabetes really does care about making a difference. Globally. They wanted an ad that talked about that--by raising awareness of needed care in third world countries. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521cffc3e4b0c430f80d2a4f/1377632196636/Bank_ComericaCowboy.jpeg Print Comerica Bank's commercial business grows by really getting to know their customers. As you can see here. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521fab55e4b0c8e15eb58832/1377807193676/Banking_Blueprint-HomeEq.jpg Print Rolled in a tube similar to architectural plans and direct mailed to potential customers. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521d3d8ee4b06c0489928d1b/1377648015429/Food_Wendys_FrostyFloat_3.jpeg Print In-store promotion for Wendy's. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521d0902e4b0f8db8faf9db0/1377634565024/Fasteeth_BananaGeorge.jpeg Print When possible, let the visual do the talking. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/528a36f3e4b053003a66a59f/1384789749104/Retail_Gabes-Instore_GiftCard.jpg Print Part of in-store poster series. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521d3dbfe4b0912f523d503e/1377648064828/Food_WendysFFF_InstorePoster.jpeg Print https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521d3fdce4b06c04899292c0/1377648605690/Bank_HospExpansion.jpeg Print https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/528a36b6e4b069a532fbf932/1384789692052/TinderBox_FifthDay.jpeg Print https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521d0114e4b091b0c32c6f02/1377632534142/Bank_ComericaSkydiver.jpeg Print https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521e63ffe4b0d512d7caf588/1377723393939/Tourism_Ohio_Green_Web+Banner.jpg Print https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521e628ee4b086325085a026/1377723022455/Tourism_Ohio_Rhinos.jpeg Print Research showed people enjoyed Ohio visits more with a minimum 3-day stay. Ads, web banners and gas pump toppers helped potential visitors plan. And it worked. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/528a3628e4b02b4b9d3094de/1384789547947/Retail_WM-Wines_DanielBoone.jpg Print https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521d085de4b09a2c92c18c06/1377634398923/Shurtape_SheriffAd.jpeg Print Auto body shops use lots of masking tape. And naturally auto body guys are gear heads. With promotions like this to create more product trials, Shurtape developed loyal customers and made huge gains in market share over a nationally known brand of tape. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521d035de4b055779d54f263/1377633119435/Retail_WM-Wines_FatBast-Bosses.jpeg Print In-store POS poster series for World Market's wine section taking advantage of some of the products' offbeat names. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521e631fe4b03c3a4f92063d/1377723169707/Tourism_Ohio_Orville-Banner.jpeg Print Ohio tourism Web banner sequence. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521d08cae4b015bfa4a63f6e/1377634507334/NP-ad_RadioStation_WHMP-ElevenAngry.jpeg Print Yes, radio stations run newspaper ads, too. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521d089ae4b0aa7639f2eb00/1377634461324/TinderBox_GoodReason.jpeg Print No smoking in the house. That's a common rule. We used that fact for an in-store POS poster. Part of a series. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521d0a37e4b0f8db8fafa0d6/1377634872324/Pharma_DiabetesHoustonTradeShow.jpeg Print Eli Lilly developed a knack for resonating with doctors who specialize in diabetes. In this ad for a diabetes congress journal, the "finger stick" that diabetes patients have to endure daily is immediately recognized. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521d420fe4b06773c21680a0/1377649167509/Retail_WM-Wines_LaCrema.jpeg Print https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521d3ed8e4b0159694230be0/1377648345831/Bank_UnitedOutdoor-IndustStrength.jpeg Print https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521d3eb1e4b056ff624c0ac2/1377648306490/Bank_UnitedOutdoor-DowAverage.jpeg Print Outdoor series for United's brokerage services. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521d3f20e4b06b18064ca1f1/1377648417207/Retail_Gabes-instore_ChristmasPartyBoots.jpeg Print Part of a retail in-store poster series. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/528a360ce4b01dafe1e4d3ba/1384789519279/Retail_WM-Wines_Sexto.jpeg Print http://www.davidayscue.com/tv-and-video daily 0.75 2013-08-28 http://www.davidayscue.com/print-b2b-and-pharmaceutical daily 0.75 2013-11-18 https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521fb3b9e4b0c3426542c6c2/1377809340339/Furniture_LeatherBro_Page3.jpeg B2B and Pharmaceutical https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521e6d10e4b0c269ad2b987f/1377725715361/Pharma_Cayston-ALLYprogram_jpeg.jpg B2B and Pharmaceutical Many medicines are challenged by patient non-adherence to therapy. This program was developed to help patients with cystic fibrosis. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521fb1aee4b006e614919496/1377808816593/Wood_ETMoore_Bro_Cover.jpeg B2B and Pharmaceutical ET Moore reclaims ancient heart pine beams and re-mills them for beautiful results. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/52728ab5e4b0669c62d44ac0/1383238344596/Pharma_LillyDibetes_Grant_Web-Banner.jpg B2B and Pharmaceutical Lilly helped sponsor a research grant for diabetes. This web banner promoted it, along with a journal ad (below). https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521e6dc5e4b0a395b8532715/1377725897114/Pharma_Diabetes_InsulinPen-interactiveCollateral.jpg B2B and Pharmaceutical A pull-out collateral piece showing a selection of insulin pens for patients. Patients were involved in the actual design of the pens. The campaign tied in to the sense of ownership patients felt with this new device. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521e6ce8e4b011d6bc2fe3cb/1377725674000/Pharma_diabetesGrant_JournalAds.jpg B2B and Pharmaceutical https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521d46dbe4b01c375694748d/1377650398041/Shurtape_Ponies_Page4-LeftSpread.jpeg B2B and Pharmaceutical https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/5272890ce4b0876736233b52/1383237902386/Auto_Dana_PumpsAndValves.jpg B2B and Pharmaceutical Many of Dana's products are nuts and bolts. But expertise was the message. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521d4670e4b06773c21688e9/1377650290417/Shurtape_Ponies_Page1-Cover.jpeg B2B and Pharmaceutical Shurtape sweepstakes gave away 2 classic Mustangs. Yes, we got permission from Ford to use the horses. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521d476be4b06c048992a2c5/1377650540540/Pharma_HumaPen-Protection.jpeg B2B and Pharmaceutical https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521fb303e4b002162380657f/1377809157942/Furniture_LeatherBro_Cover.jpeg B2B and Pharmaceutical Arcona processes fine leather and asked for a brochure that reps could use to talk to furniture manufacturers. The "liquid leather" concept helped show the suppleness of the product. The manufacturers liked the brochures so much, they used them to show consumers the value of the leather, too. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521d46b8e4b056ff624c1cf7/1377650363283/Shurtape_Ponies_Page2-Inside.jpeg B2B and Pharmaceutical https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/52728839e4b0804eedc0a6f7/1383237719188/Dana_AxleSoAdvanced.jpeg B2B and Pharmaceutical https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521fb1fae4b09c7a76583dba/1377808892266/Wood_ETMoore_Page2.jpeg B2B and Pharmaceutical https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/528a3853e4b0d6c9100967f5/1384790103887/Pharma_Type1_Girl.jpg B2B and Pharmaceutical Insight-based ad for physician-targeted pediatric diabetes market. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521e6818e4b02a3c19f50a97/1377724446242/Pharma_Humalog_DoctorShopping.jpg B2B and Pharmaceutical We tapped into the sentiment that diabetes doctors wanted to be sure their advice followed their patients into their everyday lives. Especially where decisions affect their condition--such as choosing the right foods. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/52728a3be4b0793e8f876715/1383238219673/Pharma_Humalog-Beast-IVA+for+iPad_jpeg.jpg B2B and Pharmaceutical Diabetes reps used iPads to discuss with healthcare teams the challenges patients face starting mealtime insulin injections. Animated "beasts" represented 4 main concerns that patients have. Further content included ways the drug company helped address them. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/52728793e4b01cc8e6fc2c14/1383237524298/Dana_50thAnnivToyo.jpeg B2B and Pharmaceutical https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/527286dee4b0793e8f8760b0/1383237343832/Dana_Offroad.jpeg B2B and Pharmaceutical https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521fb3f7e4b0c4600dcad824/1377809401761/Furniture_LeatherBro_Page4.jpeg B2B and Pharmaceutical https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521e6870e4b005b42e855f4c/1377724530726/Pharma_Stryker-Knee_JPG.jpg B2B and Pharmaceutical Surgical technology continues to advance. Here, the benefit is more precise pre-surgery measurement, saving the surgeon time and helping them be more confident of a well-fitted knee replacement. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/521e6d86e4b06825052b9949/1377725832556/Pharma_Cayston-mobile-app.jpg B2B and Pharmaceutical Part of the program mentioned above includes a mobile app to help patients track their adherence. https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/527289a8e4b01a5a087439b6/1383238059316/Dana_AllTypes_PerfParts.jpeg B2B and Pharmaceutical https://static1.squarespace.com/static/521ca0afe4b08ade07883795/t/52728610e4b06a68b9cdac8a/1383237155875/Dana_GoingThruHell.jpeg B2B and Pharmaceutical http://www.davidayscue.com/about daily 0.75 2013-12-02